WE DELIVER
TARGETED NEWSLETTERS TO GROUPS
Comparison
Choose your newsletter Ad option and reach the targeted people who can buy your products and services.
| B2B Social Media Advertising | Datum Group | ||||
|---|---|---|---|---|---|
| Ease of use | Not straightforward due to multiple options – CPC, CPM, CPL, CPA | Not straightforward due to multiple options – CPC, CPM, CPL, CPA | Yes. Clear and concise. | Not straightforward due to multiple options. | Yes, and simple too. |
| ROI | Cost per lead can be high if you get the targeting wrong. Can be totally ineffectual in extremely competitive marketplaces. | Questionable. | #1 Method for B2B advertising and works well with great ROI if the Ad is well thought out and is part of a recurring marketing strategy | Works brilliantly for B2C and for some B2B industries. Does it work for everyone and deliver a great cost per lead that converts into business? Questionable. | Very cost effective, the right people who can buy your products and services are targeted. They read an industry specific newsletter delivered once a week featuring your Ads. |
| Targeting | Depends on key word selection. | Great for B2C, impact of B2B questionable due to target market not having a FB presence. | You can implement blogs, posts, LI home page and link everything together. | You can filter down and get to the key decision makers for your specific vertical – as long as they are on Twitter. | If LinkedIn is the best of the rest, then this is SUPERB. You reach out to only those people who represent your 100% target audience. |
| Understandable cost plan | Yes and no. Multi options to choose from. | Yes and no. Multi options to choose from. | Yes. Two main options. | Yes and no. Multiple options to choose from. | 2 plans – Featured and Recommended |
Datum Group Advantages
Our newsletters are distributed to and read by the people that can buy your products and services
Get you Ad/article/post in front of key target buyers only
Target by country
Target by Job Title
Choose a feature or recommended ad
Choose a single Ad spot to test the waters or talk to us to build a marketing strategy around your newsletter advertising
SCHEDULE AN APPOINTMENT
To Discuss Your Sales & Marketing Needs
SUBSCRIBE TO RECEIVE EMAILS FROM DATUM GROUP
Your privacy is important to us. We’ll email you about 2 times a month with deals, news, and valuable sales & marketing information to inspire the growth of your business.